Data Privacy Statement

§ 1 Controller and contact person

(1) The Data Controller pursuant to Art. 4, No. 7 of the General Data Protection Regulation (GDPR) is the following entity:

The following gives a simple overview of what happens to your personal information when you visit our website. Personal information is any data with which you could be personally identified. Detailed information on the subject of data protection can be found in our privacy policy found below.

Star Pump Alliance GmbH
Albert-Einstein-Straße 10
48431 Rheine (Germany)
Email: info@starpumpalliance.com
Telephone: +49 (0)5971 801 83 10

(2) You can reach our contact persons for data protection matters under:

Star Pump Alliance GmbH
Mr. Kai Stegemann
Albert-Einstein-Straße 10
48431 Rheine (Germany)
Email: kai.stegemann@starpumpalliance.com

 

§ 2 Encryption

For security reasons and in order to protect the transmission of personal data and other confidential contents, we use SSL/TLS encryption on our website. You will be able to recognize this in the browser line by the character string "https://" and the lock symbol.

 

§ 3 Your rights

(1) With regard to personal data pertaining to you, you have the following rights vis-à-vis our company:

  • Right to request access to personal data
  • Right to rectification or erasure
  • Right to restriction of processing
  • Right to object to the processing
  • Right to data portability

(2) Moreover, you have the right to file a complaint with a Data Protection Authority about the processing of your personal data through us.

 

§ 4 Withdrawing consent

(1) If you have given your consent to the processing of your data, you are entitled to withdraw it at any time. Such a withdrawal of consent affects the permissibility of the processing of your personal data once you have pronounced it vis-à-vis us.

(2) You can use the contact details below to declare your withdrawal of consent to processing of your personal data through us:

 

§ 5 Objection against the processing of your personal data

(1) You can object to the processing of your personal data at any time insofar as we base the processing on a balancing of interests. This is the case, in particular, if the processing is not necessary for the performance of a contract with you, which is described by us in the subsequent processing description. In such cases of objection, we will ask you to state the reasons why we should not process your personal data in the way we have done. Should your objection be justified, we will examine the facts and discontinue or amend the data processing unless we can prove compelling grounds for processing worthy of protection which outweigh your interests, rights and freedoms or unless the processing serves to assert, exercise or defend legal claims.

(2) At any time you have the right to object to the processing of your personal data for purposes of direct marketing. If you object to the processing of your personal data for direct marketing purposes, we will no longer process your personal data for such purposes.

(3) You can use the contact details indicated below to notify us of your objection.

 

§ 7 Server logfiles

(1) Whenever you visit our website, we process the following personal data transmitted by your browser to our server (so-called server logfiles):

  • IP address
  • Time of request
  • Date of request
  • Status of request
  • Host name of the accessing computer
  • Browser
  • Browser version
  • Browser language
  • Operating system
  • Referrer URL – Website sending the request
  • Operating system used

Such data are technically indispensable for us in order to display our website to you and to guarantee its stability and security. We reserve the right to retrospectively scan the server log files if any concrete indications of illegal use exist.

(2) Pursuant to Art. 6, para. 1, lit. f GDPR, the legal basis for the processing is the safeguarding of our legitimate interest in the improvement of the functionality and stability of our website as well as in statistical evaluations, which prevails in the balancing of interests.

(3) By default, our web server is configured to automatically delete server log files after 3 days.

 

§ 8 Contacting us

(1) If you contact us (e.g. using our contact form), the data you provide will be processed by us for the purpose of responding to your questions.

(2) Pursuant to Art. 6, para. 1, lit. f GDPR, the legal basis for the processing is the safeguarding of our legitimate interest in responding to your questions, which prevails in the balancing of interests. If your question is connected to the negotiation or the performance of a contract with us, Art., 6 para., 1 lit. b GDPR applies as an additional legal basis for the processing of your data.

((3) A third-party provider renders email hosting and email administration services for us. Any data processed in the context of communication via our email inboxes will be processed on the third-party provider's servers.

(4) Once the contact request has been fully dealt with, further processing of your data will be restricted and your data will be deleted after the statutory retention periods have expired, unless you have given your express consent that we may continue to use your data. Further use of your data through us is also possible insofar as this is permitted by law. If applicable, we will inform you on this issue in this Data Privacy Statement.

(5) The provision of personal data is neither required by law nor under contractual terms nor is it necessary for the conclusion of a contract. We will not be able to respond to your questions, however, without the provision of such data.

 

§ 9 Cookies

(1) Whenever you visit our website, cookies will be stored on your computer. The term cookies refers to small text files that are stored on your hard drive and assigned to the browser you use and by which certain specific information flows to the party that sets the cookie. Cookies cannot execute programs nor transmit viruses to your computer. Cookies are used to enable the use of some of our website's functionalities, to conduct market research and to make our internet offers more user-friendly, effective and attractive overall.

(2) For this purpose, we use so-called transient and persistent cookies on our website, the scope and functionality of which are explained below:

  • Transient cookies are deleted automatically when you close your browser. In particular, these include session cookies. These cookies store a so-called session ID, which can be used to assign various requests from your browser to the shared session. This way, your browser can be recognized if, for example, you visit different subpages of our website. Session cookies will be deleted upon logging out or closing your browser.
  • Persistent cookies remain on your device, thus allowing your browser to be recognized when you return to our website after an earlier visit. Persistent cookies are automatically deleted after a pre-defined period of time, which may vary depending on the type of cookie.

(3) You can find the storage period of the individual cookies in the overview in your browser's security settings. Moreover, you can configure your browser to inform you whenever cookies are to be set and to let you decide in each individual case whether you wish to accept a cookie or not. Besides, you can choose to generally exclude the acceptance of cookies for certain specific cases. You can also delete the cookies in the security settings of your browser at any time. However, this may entail that you cannot use the full functionality of our website.

(4) Under the following you can find further information about the configuration of cookie settings in some of the most common browsers:

(5) Pursuant to Art. 6, para. 1, lit. f GDPR, the legal basis for the processing is the safeguarding of our legitimate interest in the best possible functionality and stability of our website as well as in a user-friendly design and optimized presentation of our website, which prevails in the balancing of interests.

 

§ 10 Newsletter for registered users

(1) With your consent, you can subscribe to our newsletter informing you about our current interesting offers. Goods and services advertised are specified in the declaration of consent.

(2) We are using a so-called double opt-in procedure for subscription to our newsletter. This means that once you have registered for our newsletter, we will send you an email to the email address you have provided, asking you to confirm that you really wish to receive the newsletter. Should you not confirm your registration, your data will not be processed any further and will be deleted with our next clean-up. Moreover, we will in each case save your IP address and the time of registration and confirmation. The purpose of this procedure is to be able to document your registration and, if necessary, to clarify any potential misuse of your personal data.

(3) Once you have confirmed your registration, we will process your personal data for the purpose of sending you the newsletter. We will use the data collected by us on registration for the newsletter exclusively for the purpose of promotional communication by way of the newsletter.

(4) The legal basis for the processing is Art. 6, para. 1, lit. a GDPR.

(5) You can withdraw your consent at any time. Such a withdrawal of consent affects the permissibility of the processing of your personal data once you have pronounced it vis-à-vis us. You can use the contact details below to declare your withdrawal of consent to processing of your personal data through us: Unsubscription from the newsletter also constitutes a withdrawal of consent. You can unsubscribe from the newsletter at any time by informing us under info@starpumpalliance.com or by clicking on a link provided within the newsletter for the purpose of unsubscription.

(6) Once you have withdrawn your consent to receive our newsletter, we will delete your personal data, unless you have expressly consented to further use of your data or we have reserved the right to use your data for other purposes that are permitted by law and about which we are informing you in this statement.

(7) We are using service providers (advertising agencies, mailing service providers, etc.) for address formatting, address management and the dispatch of newsletters.

(8) The provision of personal data is neither required by law nor under contractual terms nor is it necessary for the conclusion of a contract. Non-provision of personal data results in your inability to receive our newsletter.

 

§ 11 PUMPselector

(1) We shall process your personal data if you voluntarily provide us with such data in the context of using the PUMP selector on our website. Personal data are processed for the purpose of processing your query, i.e. to identify a pump manufacturer who manufactures and sells pumps according to your specifications and to forward your query to the respective pump manufacturer for the purpose of submitting an offer by the pump manufacturer. We will not transfer your personal data to a third country outside the European Union.

(2) The provision of personal data is neither required by law nor under contractual terms nor is it necessary for the conclusion of a contract, i.e. for the referral to a pump manufacturer and for the submission of an offer by the pump manufacturer. You are not obliged to provide your personal data. However, non-provision may entail that we or the pump manufacturer will be unable to make contact with you and provide you with an offer.

(3) After complete processing of your query and after forwarding of your query to the pump manufacturer, further processing of your data will be restricted, and your data will be deleted once the statutory retention periods have expired, unless you have given your express consent that we may continue to use your data. Further use of your data through us is also possible insofar as this is permitted by law. If applicable, we will inform you on this issue in this Data Privacy Statement.

(4) The legal basis for the processing of the personal data as outlined above is Art. 6, para. 1, lit. b GDPR.

 

§ 12 Google Ads Conversion

(1) We use Google Ads for drawing attention to our attractive offers on external websites by means of advertising material (so-called Google Ads). We are able to determine how successful the individual advertising measures are in relation to the data of the advertising campaigns. We thereby pursue our interest in showing you advertisements that are of interest to you, in making our website more attractive for you and in reaching a fair calculation of advertising costs.

(2) Pursuant to Art. 6, para. 1, lit. f GDPR, the legal basis for the processing is the safeguarding of our legitimate interest in the optimized marketing of our offers, which prevails in the balancing of interests.

(3) Google Ads Conversion is a service provided by Google. If your regular residence is in the European Economic Area or in Switzerland, this service is provided to you by Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland. If your regular residence is not in the European Economic Area nor in Switzerland, this service is provided to you by Google LLC., 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA.

(4) These advertising media are delivered by Google via so-called "Ad Servers". This involves our use of Ad Server Cookies, which allows the measurement of certain parameters for measuring success, such as the display of ads or clicks by users. If you access our website via a Google ad, Google Ads will install a cookie on your end device. These cookies normally expire after 30 days and are not intended to identify you personally. This cookie is normally stored together with the unique cookie ID, number of ad impressions per placement (frequency), last impression (relevant for post-view conversions) and opt-out information (a marker that the user no longer wishes to be contacted) as analysis values. These cookies enable Google to identify your web browser. If a user visits specific pages of a website of an Ads client and the cookie stored on their computer has not expired, Google and the client may recognize that the user has clicked on the ad and been directed to that page. A different cookie is assigned to each AdSense client. Thus, cookies cannot be tracked across the websites of different Ads clients. We ourselves do not process any personal data in the aforementioned advertising measures. We merely receive statistical evaluations from Google. Based on these evaluations, we can identify which of the advertising measures used are especially effective. We do not receive any further data resulting from the use of the advertising material; in particular, we cannot identify users on the basis of this information.

(5) Due to the use of the marketing tools, your browser automatically establishes a direct connection to the Google server. We have no influence on the extent and the further use of the data collected by Google in conjunction with the use of these tools and therefore inform you according to our state of information: Through the embedding of Ads Conversion, Google receives information that you have called up the corresponding section of our website or clicked on an advertisement from us. If you are a registered user of one of Google's services, Google can assign the visit to your account. Even if you are not registered with Google or have not logged in, it is possible that the provider will retrieve and store your IP address. Google also has servers located in the USA. With respect to cases where personal data are transferred to the United States, Google has subjected itself to the EU-US Privacy Shield, https://www.privacyshield.gov/EU-US-Framework. A current certificate can be viewed under the following link: https://www.privacyshield.gov/list.

(6) You can prevent participation in this tracking procedure by several means:

  • by respective settings in your browser software, in particular by blocking third-party cookies, which will prevent you from receiving advertisements from third-party providers
  • by disabling cookies for conversion tracking through setting your browser to block cookies from the domain “www.googleadservices.com” (https://www.google.de/settings/ads); however, this setting will be deleted when you delete your cookies;
  • by disabling interest-related ads from providers that are members of the self-regulatory campaign "About Ads" via the link http://www.aboutads.info/choices; however, this setting will be deleted when you delete your cookies;
  • by permanent deactivation in your browsers via the link http://www.google.com/settings/ads/plugin. We hereby point out that in this case you may not be able to use all functions of this offer to their full extent.

(7) Further information on the purpose and scope of the data processing carried out by Google can be found in Google's Privacy Policy under the links provided below. There you will also find further information on your rights in these respects and configuration options for the protection of your privacy.

 

§ 13 Google Ads Remarketing

(1) We use Google Ads Remarketing. Due to this service, our advertisements can be displayed to you during your subsequent internet use after visiting our website. This is realized by means of cookies stored in your browser, which are used by Google to record and evaluate your usage behaviour when visiting various websites. This way, Google can detect your previous visit to our website.

(2) Pursuant to Art. 6, para. 1, lit. f GDPR, the legal basis for the processing is the safeguarding of our legitimate interest in the optimized marketing of our offers, which prevails in the balancing of interests.

(3) Google Ads Remarketing is a service provided by Google. If your regular residence is in the European Economic Area or in Switzerland, this service is provided to you by Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland. If your regular residence is not in the European Economic Area nor in Switzerland, this service is provided to you by Google LLC., 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA.

(4) We have no influence on the extent and the further use of the data collected by Google in conjunction with the use of these tools and therefore inform you according to our state of information: According to Google's own statements, a combination of the data collected within the scope of Google Ads Remarketing with your personal data that may be stored by Google does not take place. In particular, Google Ads Remarketing uses pseudonymization, according to Google. Google also has servers located in the USA. With respect to cases where personal data are transferred to the United States, Google has subjected itself to the EU-US Privacy Shield, https://www.privacyshield.gov/EU-US-Framework. A current certificate can be viewed under the following link: https://www.privacyshield.gov/list.

(5) You can prevent participation in this tracking procedure by several means:

  • by respective settings in your browser software, in particular by blocking third-party cookies, which means that you will not receive advertisements from third-party providers;
  • by disabling cookies for conversion tracking through setting your browser to block cookies from the domain https://www.google.de/settings/ads; however, this setting will be deleted when you delete your cookies;
  • by disabling interest-related ads from providers that are members of the self-regulatory campaign "About Ads" via the link http://www.aboutads.info/choices; however, this setting will be deleted when you delete your cookies;
  • by permanent deactivation in your browsers via the link http://www.google.com/settings/ads/plugin. We hereby point out that in this case you may not be able to use all functions of this offer to their full extent.

(6) Further information on the purpose and scope of the data processing carried out by Google can be found in Google's Privacy Policy under the links provided below. There you will also find further information on your rights in these respects and configuration options for the protection of your privacy.

 

§ 14 Google Analytics

(1) We use Google Analytics. Google Analytics uses so-called "cookies". Cookies are text files which are stored on your computer and allow your use of the website to be analyzed. On our behalf, Google shall use this information to evaluate your use of the website, to compile reports on the website activities and to provide us with further services related to the use of the website and the internet. By means of the statistics collected, we can improve our website as well as our offers and make them more attractive for you as a user.

(2) Google Analytics is a service provided by Google. If your regular residence is in the European Economic Area or in Switzerland, this service is provided to you by Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland. If your regular residence is not in the European Economic Area nor in Switzerland, this service is provided to you by Google LLC., 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA.

(3) Information on your use of the website established by means of cookies are normally transferred to a server in the USA and stored there. With respect to such cases where personal data are transmitted to the United States, Google has subjected itself to the EU-US Privacy Shield, https://www.privacyshield.gov/EU-US-Framework. A current certificate can be viewed under the following link: https://www.privacyshield.gov/list. However, if IP anonymization is activated on this website, your IP address will be shortened by Google within member states of the European Union or in other states which are parties to the Agreement on the European Economic Area prior to transmission. Only in exceptional cases will the full IP address be transmitted to a Google server in the USA and shortened there.

(4) Pursuant to Art. 6, para. 1, lit. f GDPR, the legal basis is the safeguarding of our legitimate interest in an optimized presentation and marketing of our website, which prevails in the balancing of interests.

(5) We use Google Analytics with the extension “_anonymizeIp()”. This means that IP addresses are further processed in a shortened form, thus excluding the possibility of relating them to individuals. If the data collected pertaining to you contains a personal reference, this shall be excluded immediately and the personal data deleted without delay.

(6) The IP address transmitted by your browser within the Google Analytics framework is not collated with other data from Google.

(7) This website also uses Google Analytics for a cross-device analysis of visitor flows based on a user ID (Google Universal Analytics).

(8) You can disable the use of cookies by Google Analytics by selecting the appropriate settings in your browser; however, please note that in that case you may not be able to avail of the full functionality of this website. You can also disable the collection of data generated by the cookie and related to your use of the website (including your IP address) to Google and the processing of these data by Google by downloading and installing the browser plug-in available under the following link: http://tools.google.com/dlpage/gaoptout?hl=en. . As an alternative to installing the browser plug-in, you can click on this LINK to prevent Google Analytics from recording data on this website in the future. Thereby, an opt-out cookie will be stored on your end device. If you delete your cookies, you will need to click the link again.

(9) The processed data shall be automatically deleted after 50 months.

(10) For the evaluation of the data collected, we commission a service provider in the framework of an order processing.

(11) Information on the third-party provider:

 

§ 15 Google DoubleClick

(1) We use Google DoubleClick. DoubleClick uses cookies to display ads that are relevant to users, to enhance campaign performance reports, or to prevent a user from seeing the same ads more than once. Google uses a cookie ID to record which ads are displayed in which browser and can therefore prevent these ads from being shown more than once. DoubleClick may also use cookie IDs to track so-called conversions that are related to ad requests. This is the case, for example, when a user sees a DoubleClick ad and later visits the advertiser's website using the same browser and makes a purchase. According to Google, DoubleClick cookies contain no person-related information.

(2) Google DoubleClick is a service provided by Google. If your regular residence is in the European Economic Area or in Switzerland, this service is provided to you by Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland. If your regular residence is not in the European Economic Area nor in Switzerland, this service is provided to you by Google LLC., 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA.

(3) Pursuant to Art. 6, para. 1, lit. f GDPR, the legal basis for the processing is the safeguarding of our legitimate interest in an optimized marketing of our offers, which prevails in the balancing of interests.

(4) Due to the use of the service, your browser automatically establishes a direct connection to Google’s servers. Google also maintains servers located in the USA for this purpose. With respect to cases where personal data are transferred to the United States, Google has subjected itself to the EU-US Privacy Shield, https://www.privacyshield.gov/EU-US-Framework. A current certificate can be viewed under the following link: https://www.privacyshield.gov/list. We have no influence on the extent and the further use of the data collected by Google in conjunction with the use of these tools and therefore inform you according to our state of information: Through the embedding of DoubleClick, Google receives information that you have called up the corresponding section of our website or clicked on an advertisement from us. If you are a registered user of one of Google's services, Google can assign the visit to your account. Even if you are not registered with Google or have not logged in, it is possible that the provider will retrieve and store your IP address.

(5) You can prevent participation in this tracking procedure by several means:

  • by respective settings in your browser software, in particular by blocking third-party cookies, which means that you will not receive advertisements from third-party providers;
  • by disabling cookies for conversion tracking through setting your browser to block cookies from the domain www.googleadservices.com https://www.google.de/settings/ads; however, this setting will be deleted when you delete your cookies;
  • by disabling interest-related ads from providers that are members of the self-regulatory campaign "About Ads" via the link http://www.aboutads.info/choices; however, this setting will be deleted when you delete your cookies;
  • by permanent deactivation in your browsers via the link http://www.google.com/settings/ads/plugin. We hereby point out that in this case you may not be able to use all functions of this offer to their full extent.

(6) Further information on the purpose and scope of the data processing carried out by Google can be found in Google's Privacy Policy under the links provided below. There you will also find further information on your rights in these respects and configuration options for the protection of your privacy.

 

§ 16 Google Fonts

(1) We use Google Fonts. Through accessing our website with Google Fonts, a connection to a Google server in the USA is usually established in order to load the font. Thereby, personal data are transferred to Google. The use of Google Fonts and the processing of personal data potentially connected with it is intended for the purpose of a uniform presentation of the website and for offering the visitor a uniform user experience.

(2) Pursuant to Art. 6, para. 1, lit. f GDPR, the legal basis is the safeguarding of our legitimate interest in an optimized presentation of our website, which prevails in the balancing of interests.

(3) Google Fonts is a service provided by Google. If your regular residence is in the European Economic Area or in Switzerland, this service is provided to you by Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland. If your regular residence is not in the European Economic Area nor in Switzerland, this service is provided to you by Google LLC., 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA.

(4) We have no control over the data collected by Google nor their data processing operations, nor are we aware of the full scope of the data processing, the purposes of the processing or the storage periods. Moreover, we do not have any information on the deletion of the data collected by Google. With respect to cases where personal data are transferred to the United States, Google has subjected itself to the EU-US Privacy Shield, https://www.privacyshield.gov/EU-US-Framework. A current certificate can be viewed under the following link: https://www.privacyshield.gov/list.

(5) Further information on the purpose and scope of the data processing carried out by Google can be found in Google's Privacy Policy under the link provided below. There you will also find further information on your rights in these respects and configuration options for the protection of your privacy.

 

§ 17 Google Tag Manager

(1) We use Google Tag Manager, a management service. Tag Manager is used for the management and integration of third-party tools, especially web analytics services. It allows us to analyze our offer, improve it regularly and make it more attractive for you as a user.

(2) Google Tag Manager a service provided by Google. If your regular residence is in the European Economic Area or in Switzerland, this service is provided to you by Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland. If your regular residence is not in the European Economic Area nor in Switzerland, this service is provided to you by Google LLC., 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA.

(3) We have no influence on the extent and the further use of the data collected by Google in conjunction with the use of these tools and therefore inform you according to our state of information: Google Tag Manager processes your online identifiers (including cookie identifiers) and IP address. Google also has servers located in the USA. With respect to cases where personal data are transferred to the United States, Google has subjected itself to the EU-US Privacy Shield, https://www.privacyshield.gov/EU-US-Framework. A current certificate can be viewed under the following link: https://www.privacyshield.gov/list.

(4) Pursuant to Art. 6, para. 1, lit. f GDPR, the legal basis is the safeguarding of our legitimate interest in an optimized presentation and marketing of our website, which prevails in the balancing of interests.

(5) Further information on the purpose and scope of the data processing carried out by Google can be found in Google's Privacy Policy under the links provided below. There you will also find further information on your rights in these respects and configuration options for the protection of your privacy.

 

§ 18 YouTube

(1) We have embedded videos on our website, which are stored on http://www.youtube.com and which can be played directly from our website.

(2) YouTube is a service provided by Google. If your regular residence is in the European Economic Area or in Switzerland, this service is provided to you by Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland. If your regular residence is not in the European Economic Area nor in Switzerland, this service is provided to you by Google LLC., 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA.

(3) All videos are embedded in what is called "extended data protection mode", i.e. no data about you as a user is transmitted to Google as long as you do not play the videos. Only when you play the videos will Google collect data.

(4) We have no control over the data collected by Google nor their data processing operations, nor are we aware of the full scope of the data processing, the purposes of the processing or the storage periods. Moreover, we do not have any information on the deletion of the data collected by Google. Google also has servers located in the USA. With respect to cases where personal data are transferred to the United States, Google has subjected itself to the EU-US Privacy Shield, https://www.privacyshield.gov/EU-US-Framework. A current certificate can be viewed under the following link: https://www.privacyshield.gov/list.

(5) Further information on the purpose and scope of the data processing carried out by Google can be found in Google's Privacy Policy under the link provided below. There you will also find further information on your rights in these respects and configuration options for the protection of your privacy.

 

§ 19 Use of social media buttons

(1) The contents of our web pages can be shared on social networks like Facebook, Twitter or LinkedIn. No plugins are embedded on our pages that are made available through the social networks of Facebook, Google or Twitter. No automatic transmission of user data to the operators of these platforms is carried out by our pages.

(2) We have no control over the data collected by the providers of the respective social networks nor their data processing operations, nor are we aware of the full scope of the data processing, the purposes of the processing or the storage periods. Likewise, we do not have any information regarding the erasure of the collected data by the providers of the respective social networks.

(3) Further information on the purpose and scope of the data processing carried out by the providers of the social networks can be found in the providers’ data privacy policies under the links provided below. There you will also find further information on your rights in these respects and configuration options for the protection of your privacy.

 

§ 20 Facebook Custom Audiences

(1) We use the remarketing function “Custom Audiences” on our website, a service provided by Facebook Ireland Ltd, 4 Grand Canal Square, Grand Canal Harbour, D2 Dublin, Ireland ("Facebook"). By this means, users of the website can be shown interest-related advertisements ("Facebook Ads") when visiting the social network Facebook or other websites also using that procedure.

(2) Pursuant to Art. 6, para. 1, lit. f GDPR, the legal basis is the safeguarding of our legitimate interest in addressing our users with advertising and marketing of our website, which prevails in the balancing of interests.

(3) Due to the use of the marketing tools, your browser automatically establishes a direct connection to the Facebook server. We have no influence on the extent and the further use of the data collected by Facebook in conjunction with the use of these tools and therefore inform you according to our state of information: Through the embedding of Facebook Custom Audiences, Facebook receives information that you have called up the corresponding page of our website or clicked on an advertisement from us. If you are a registered user of one of Facebook's services, Facebook can assign the visit to your account. Even if you are not registered with Facebook or have not logged in, it is possible that the provider will retrieve and store your IP address or other identifying details.

(4) The processed data shall be automatically deleted after 30 days.

(5) It is possible for logged-in users to deactivate the "Facebook Custom Audiences" function under https://www.facebook.com/settings/?tab=ads#_.

(6) Further information on data processing through Facebook can be found under https://www.facebook.com/about/privacy.

 

§ 21 Facebook fan page

(1) We maintain a Facebook fan page, a service provided by Facebook Ireland Ltd, 4 Grand Canal Square, Grand Canal Harbour, D2 Dublin Ireland ("Facebook"). For the processing of data in connection with the Facebook fan page, we are jointly responsible with Facebook within the meaning of Art. 26 GDPR.

(2) To analyze the usage of the Facebook fan page, we use the Page Insights service provided by Facebook. Further information on Page Insights can be found under: https://www.facebook.com/business/a/page/page-insights. We use Page Insights for the purpose of analyzing your use of our Facebook fanpage. By means of the statistics collected, we can improve the Facebook fan page as well as our offers and make them more attractive for you as a user. We delete data collected in this context after 30 days.

(3) For the evaluation of the data collected, we commission a service provider in the framework of an order processing.

(4) Pursuant to Art. 6, para. 1, lit. f GDPR, the legal basis is the safeguarding of our legitimate interest in an optimized presentation and marketing of our Facebook fanpage, which prevails in the balancing of interests.

(5) For any other processing of personal data in connection with our Facebook fanpage, only Facebook alone takes responsibility. We have no control over the data collected by Facebook nor their data processing operations, nor are we aware of the full scope of the data processing, the purposes of the processing or the storage periods. Moreover, we do not have any information on the deletion of the data collected by Facebook.

(6) Further information on the purpose and scope of the data processing carried out by Facebook can be found in Facebook's Data Policy: http://www.facebook.com/policy.php. There you will also find further information on your rights in these respects and configuration options for the protection of your privacy.

 

§ 22 LinkedIn Marketing Solutions (previously LinkedIn Ads)

(1) We use LinkedIn Marketing Solutions, a service provided by LinkedIn Ireland Unlimited Company, Wilton Place, Dublin 2, Ireland (“LinkedIn”). LinkedIn Marketing Solutions uses so-called “cookies”. Cookies are text files which are stored on your computer and allow your use of the website to be analyzed.

(2) We use LinkedIn Marketing Solutions for drawing attention to our attractive offers by means of advertising material (so-called LinkedIn Ads). We are able to determine how successful the individual advertising measures are in relation to the data of the advertising campaigns. We thereby pursue our interest in showing you advertisements that are of interest to you, in making our website more attractive for you and in reaching a fair calculation of advertising costs.

(3) Information on your use of the website established by means of cookies are normally transferred to a server operated by LinkedIn and stored there. As LinkedIn also maintains servers in the USA, it is possible that information be transferred to the United States. With respect to such cases where personal data are transferred to the United States, LinkedIn has subjected itself to the EU-US Privacy Shield,https://www.privacyshield.gov/EU-US-Framework. A current certificate can be viewed under the following link: https://www.privacyshield.gov/list.

(4) Pursuant to Art. 6, para. 1, lit. f GDPR, the legal basis is the safeguarding of our legitimate interest in an optimized marketing of our website, which prevails in the balancing of interests.

(5) You can disable the use of cookies by LinkedIn Marketing Solutions by selecting the appropriate settings in your browser; however, please note that in that case you may not be able to avail of the full functionality of this website. You can also prevent the storage of cookies from LinkedIn under the following link: https://www.linkedin.com/psettings/guest-controls. Alternatively, you can use the deactivation website for EU consumers http://www.youronlinechoices.com/ie/ (not secure!) to check whether cookies are being placed by LinkedIn Marketing Solutions and disable them. We hereby advise you that these settings will be deleted if you delete your cookies.

(6) The processed data shall be automatically deleted after 30 days.

(7) Information on the third-party provider:

 

§ 23 LinkedIn Page Analytics

(1) We use LinkedIn Page Analytics (also known as “Company Page Analytics”), a service provided by LinkedIn Ireland Unlimited Company, Wilton Place, Dublin 2, Ireland (“LinkedIn”). LinkedIn Page Analytics uses so-called “cookies”. Cookies are text files which are stored on your computer and allow your use of the website to be analyzed.

(2) On our behalf, LinkedIn shall use this information to evaluate your use of the website, to compile reports on the website activities and to provide us with further services related to the use of the website and the internet. By means of the statistics collected, we can improve our website as well as our offers and make them more attractive for you as a user.

(3) Information on your use of the website established by means of cookies are normally transferred to a server operated by LinkedIn and stored there. As LinkedIn also maintains servers in the USA, it is possible that information be transferred to the United States. With respect to such cases where personal data are transferred to the United States, LinkedIn has subjected itself to the EU-US Privacy Shield, https://www.privacyshield.gov/EU-US-Framework. A current certificate can be viewed under the following link: https://www.privacyshield.gov/list.

(4) Pursuant to Art. 6, para. 1, lit. f GDPR, the legal basis is the safeguarding of our legitimate interest in the optimized presentation and marketing of our Facebook fanpage, which prevails in the balancing of interests.

(5) You can disable the use of cookies by LinkedIn Page Analytics by selecting the appropriate settings in your browser; however, please note that in that case you may not be able to avail of the full functionality of this website. You can also prevent the storage of cookies from LinkedIn under the following link: https://www.linkedin.com/psettings/guest-controls. Alternatively, you can use the deactivation website for EU consumers http://www.youronlinechoices.com/ie/ (not secure!) to check whether cookies are being placed by LinkedIn Marketing Solutions and disable them. We hereby advise you that these settings will be deleted if you delete your cookies.

(6) The processed data shall be automatically deleted after 36 months.

(7) Information on the third-party provider:

 

§ 24 Twitter Ads

(1) We use Twitter Ads, a service provided by Twitter International Company, One Cumberland Place, Fenian Street, Dublin 2, D02 AX07 Ireland (“Twitter”). Twitter Ads uses so-called "cookies". Cookies are text files which are stored on your computer and allow your use of the website to be analyzed.

(2) We use Twitter Ads for drawing attention to our attractive offers by means of advertising material (so-called Twitter Ads). We are able to determine how successful the individual advertising measures are in relation to the data of the advertising campaigns. We thereby pursue our interest in showing you advertisements that are of interest to you, in making our website more attractive for you and in reaching a fair calculation of advertising costs.

(3) Information on your use of the website established by means of cookies are normally transferred to a server operated by Twitter and stored there. As Twitter also maintains servers in the USA, it is possible that information be transferred to the United States. With respect to such cases where personal data are transferred to the United States, Twitter has subjected itself to the EU-US Privacy Shield, https://www.privacyshield.gov/EU-US-Framework. A current certificate can be viewed under the following link: https://www.privacyshield.gov/list.

(4) Pursuant to Art. 6, para. 1, lit. f GDPR, the legal basis is the safeguarding of our legitimate interest in an optimized marketing of our website, which prevails in the balancing of interests.

(5) You can disable the use of cookies by Twitter Ads by selecting the appropriate settings in your browser; however, please note that in that case you may not be able to avail of the full functionality of this website. Alternatively, you can use the deactivation website for EU consumers http://www.youronlinechoices.com/ie/ . Alternativ können Sie unter Nutzung der Deaktivierungsseite für Verbraucher aus der EU http://www.youronlinechoices.com/de/ (not secure!) to check whether cookies are being placed by Twitter Ads and disable them. We hereby advise you that this setting will be deleted if you delete your cookies.

(6) The processed data shall be automatically deleted after 36 months

(7) Information on the third-party provider:

 

§ 25 Mouseflow

((1) We use Mouseflow, a service provided by Mouseflow ApS, Flaesketorvet 68, 1711 Kopenhagen V, Denmark (“Mouseflow”). Mouseflow uses so-called “cookies”. Cookies are text files which are stored on your computer and allow your use of the website to be analyzed. On our behalf, Mouseflow logs mouse movements, mouse clicks and keyboard interactions on our website. Furthermore, mouseflow can be used to conduct multiple choice surveys to measure your satisfaction with our website. By means of the statistics collected, we can improve our website as well as our offers and make them more attractive for you as a user.

(2) Pursuant to Art. 6, para. 1, lit. f GDPR, the legal basis is the safeguarding of our legitimate interest in the optimized presentation and marketing of our website, which prevails in the balancing of interests.

(3) The cookie generated by Mouseflow shall be deleted after 90 days.p>

(4) Rechtsgrundlage ist gemäß Art. 6 Abs. 1 lit. f DS-GVO die Wahrung unseres berechtigten und im Rahmen einer Interessenabwägung überwiegenden Interesses an einer optimierten Vermarktung unserer Website.

(4) You can prevent the storage of cookies from Mouseflow by configuring your browser software accordingly. However, we hereby point out that in this case you may not be able to use all the functions of this website to their full extent. You can also object to the collection by Mouseflow under the following link: https://mouseflow.de/opt-out/.

 

§ 26 Means of contact

If you wish further information on the topic of data protection and our handling of your personal data as well as on exercising your rights, please use the following means of contact:

Star Pump Alliance GmbH
Mr. Kai Stegemann
Albert-Einstein-Straße 10
48431 Rheine (Germany)
E-Mail: kai.stegemann(at)starpumpalliance.com
Telephone: +49 (0)5971 801 83 10

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