An exclusive study, commissioned by the Wirtschaftswoche magazine and conducted by the Munich Strategy consulting firm, has the answer. This was already the fifth time that the power of innovation of 3500 German small and medium-sized enterprises (SME) was analysed. The consulting firm evaluated balance sheets and presentations and conducted interviews with managing directors, customers and competitors to calculate an innovation score. A third of this score depends on the revenue and profit development and two thirds on the power of innovation of the SME. This results, among other things, from which and how many new products a company launches, how much it spends on research and development and how innovative its competitors think it is.
We are pleased to announce that NETZSCH Pumps & Systems GmbH, one of the member companies of the Star Pump Alliance, was ranked 11th. In addition to the recently published record result, the numerous innovations recently launched by the company were certainly responsible for this achievement. These include products with the FSIP design, ever new series of the TORNADO rotary lobe pump – especially the T.Sano hygiene version – but also the xLC unit for tripling the service life of progressing cavity pumps.
For all new products placed on the market by NETZSCH, customer requirements are always the driver for innovation. In this regard, all innovations in recent years followed the FSIP concept: Full Service in Place, meaning that technical service is conducted at the place of installation. Products with a particularly service-friendly design additionally reduced maintenance times by up to 70%. This benefits operating companies with a high maintenance workload as well as those who only have limited in-house maintenance personnel. The statement from Sebastian Theopold, founder of Munich Strategy, in the Wirtschaftswoche highlights that this is the right path to success: To successfully sell new products, you have to better identify your customers' needs.