“We did not expect such great popularity and so much positive feedback", says Kai Stegemann, Managing Director of Star Pump Alliance GmbH, still impressed by the successful kick-off of the Star Pump Alliance (SPA) at the ACHEMA 2018.
Both target groups of pump users and numerous manufacturers were more than pleased with our information platform www.starpumpalliance.com. We feel encouraged to successfully advance our vision of becoming the global information platform for professional pump users," continued Stegemann.
The Star Pump Alliance has set itself the goal to assist professional users of pumps in selecting pump technology tailored to fit their specific applications.
When searching for application-specific, mostly individual information about pump technologies, professional pump users are often dissatisfied with the results produced by commonly available search engines, since these fail to meet the requirements of industrial applications.
Star Pump Alliance offers the solution to fill this gap. “Customer benefit is always our prime target. Our portal www.starpumpalliance.com offers extensive information about segments of industry, specific applications and technologies as well as many useful tools for the individual selection of pumps and – this is unique – a digital technology selector with access to the product portfolios of different brands. This selector proposes to website visitors one or several suitable pump technologies for each specific application on the basis of the application characteristics the users have entered”, Kai Stegemann, General Manager of Star Pump Alliance GmbH, explains the added value for users. Specific pump technologies are recommended according to verifiable technical criteria, and users can continuously observe the effect of their data entries on narrowing down the search result in the selector.
On the basis of this result, they can subsequently contact the most suitable supplier directly. This saves them a lot of time and expense in the selection process.
The portal is backed by numerous well-known pump manufacturers, market and technology leaders with many decades of expertise, whose common goal it is to make a complex process for pump users much easier. "We are currently in discussions with other pump manufacturers, who are meaningfully supplementing our technology portfolio so that the pump user can select all the pump technologies according to his individual criteria via the SPA and request them directly," explains Stegemann.
The platform has been online since the beginning of June and can be viewed by anyone for free at www.starpumpalliance.com.
In addition, several marketing measures are being implemented to increase awareness of the platform and to draw the attention of the various target groups in order to become the target of the global information platform for professional pump users.