sera ProDos GmbH has been given a new name: sera AQUA GmbH. With this renaming, the sera Group emphasises the central importance of water for the business unit and strengthens its position as a leading provider of innovative environmental and fluid technologies.
The name ‘AQUA’ stands as a universal symbol for water, the most important basis of human life. This change reflects the core competences of the business unit, which focuses on technologies for water treatment, purification, wastewater treatment and the dosing and conveying of fluids in process engineering processes. The new name combines the technological excellence of the sera Group with its ecological responsibility and emphasises the mission to preserve vital resources and create sustainable solutions for global challenges.
‘With the name change, we want to communicate our focus even more clearly and strengthen the identification with our mission,’ explains Carsten Rahier, President and Executive Chair of the sera Group. ‘sera AQUA not only represents our decades of expertise, but also our aspiration to shape a sustainable future through innovation and responsibility.’
The renaming is part of the sera Group‘s long-term corporate strategy, which aims to create clear and internationally understandable structures. The name ‘AQUA’ emphasises the focus on the protection and reuse of water resources, while at the same time standing for innovation, reliability and sustainability – values that have always formed the basis of the sera Group.
The introduction of the new name will also strengthen the sera AQUA brand. Customers, partners and employees can rely on the proven quality, customised solutions and first-class service for which the business unit is known. At the same time, the new name emphasises the sera Group‘s global responsibility to combine technological excellence with ecological awareness.
About sera:
The sera Group is an independent family-owned group of companies headquartered in Immenhausen in the centre of Germany. With an annual turnover of over 35 million euros and more than 300 employees worldwide, sera is one of the world’s leading German companies in the field of dosing and hydrogen technology.
Since its foundation in 1945, the name sera has stood for innovation, reliability and flexibility. The company’s products and solutions help to make processes in water treatment, wastewater treatment, purification and disinfection more efficient and sustainable. The focus here is on the precise dosing and delivery of liquids and the compression of gases. With pioneering technologies in the field of hydrogen technology, sera actively supports the energy transition and offers solutions for petrol stations, storage and industrial applications.Another business area of the sera Group is Industrial Cleaning Technology, which uses modular and customisable systems to help companies comply with the highest hygiene standards.
With offices in the UK, South Africa, Spain, Switzerland, Austria, Italy and the MENA region as well as a global network of over 30 partners, sera offers optimal support and services worldwide. The company’s mission is to create sustainable added value for people and the environment through technology.
Currently, sera has been awarded the plaque of honour of the Grand Prix of Small and Medium-Sized Enterprises 2022 as well as Top Innovator 2025.
